retailing bottled ale
We would love you to fill your shelves with only our fantastic Butcombe Ales! However we know that your customers want a choice of the biggest brands in the UK as well as excellent local beers. The suggested ranges are based on the best of both worlds; well-known national brands alongside fast selling products from our neck of the woods.
Butcombe On-Trade Trading Area
Butcombe is sold in over one thousand on-trade outlets in this area and is probably the most popular draft ale in pubs and clubs, we call this 'Butcombe Country!' For supermarkets and off-licences who want to maximise their bottled ale sale, it is important to stock both the large national brands as well as the popular local and regional products that are brewed within their area. Butcombe's rate of sale in this area should make it a 'must stock line' in all retail outlets.
Useful Information
More Bottled Info
• Stock a range of the top national brands as well as excellent local brands
• Give each brand a minimum of two facings
• Merchandise alongside canned ale
• Stock brands from the same brewery together
• Use a mix of promotions to catchconsumers' eyes
• Merchandise top sellers at 'eye level'
• Retailers with larger fixture should stock multipacks or brewers mixed packs
Contact Butcombe
Address:
Cox's Green, Wrington, Bristol, BS40 5PA
Email: info@butcombe.com
Tel: 01934 863 963
Follow Butcombe
Twitter: ButcombeBrewery
LinkedIn: UK Bottled Ale Group
Flickr: Butcombe Bottles